Audience Theory

The Effects Model: Mediums that have an effect on their audience.
The audience is passively absorbing information and injected with an influence they cannot resist.

With my video I feel that people may have been injected with the star image and wanting to be like him without realising it too much, and related to the clothes he wears and how he acts.

Reception Theory;
Preferred/Dominant Reading: I think the reading of our video is that the audience appreciates the video on two levels. The physical appearance of our artist is preferred; our artist is the ‘star image’ in our video.

Negotiated Reading: This is when they agree with the video and add their own opinions. I feel people could do this with my video.

Oppositional Reading: The storyline may be seen to be so simple it is not captivating at all, and could be seen to follow a predictable pattern to other videos of the same genre.

The Uses/Gratification Model.
The belief that the audience is active and receives gratification from the viewing of texts. They are provided with escapism, diversion, pleasure, and in some cases, information.