Bricolage

Changing the meaning of traditional objects or languages to give them a subversive meaning. An example of this is punks using safety pins as a piercing. The safety pin goes from being some safe and practical to something dangerous and rebellious.

Roland Barthes- symbolic codes

what is cool?
-Something we like
-Depends on the context
-Confidence
-It doesn't have to be something fashionable
-Being popular
-Sometimes you can be too cool you become arrogant
-Uncool can be cool
-Decided by peers, journalists, trendsetters