Narrative Theory

Audience Theory

The Effects Model: Mediums that have an effect on their audience.
The audience is passively absorbing information and injected with an influence they cannot resist.

With my video I feel that people may have been injected with the star image and wanting to be like him without realising it too much, and related to the clothes he wears and how he acts.

Reception Theory;
Preferred/Dominant Reading: I think the reading of our video is that the audience appreciates the video on two levels. The physical appearance of our artist is preferred; our artist is the ‘star image’ in our video.

Negotiated Reading: This is when they agree with the video and add their own opinions. I feel people could do this with my video.

Oppositional Reading: The storyline may be seen to be so simple it is not captivating at all, and could be seen to follow a predictable pattern to other videos of the same genre.

The Uses/Gratification Model.
The belief that the audience is active and receives gratification from the viewing of texts. They are provided with escapism, diversion, pleasure, and in some cases, information.

Inglourious Basters - Case Study

Inglourious Basterds

 

 

 

 

 

 

 

 

 

 

 

 

 

In the 2009 film inglourious Basterds there are various postmodern elements which are typical of Quentin tarantino.

How did the convetions of real media texts inspire you to use new media technologies to create the style of product you achieved.

When creating my music magazine for my foundation portfolio I extensively researched current music magazines before beginning the creation of my product. Looking at magazines with similar genres such as smash, clash and indie allowed me to get a good idea of the conventions. I did the same with my music video for my advanced portfolio, so researching real media texts allowed me to get the right idea on how to create a music video for my indie video. My biggest inspiration for my magazine was clash magazine.

The conventions of my music magazine where like clash magazines I had a big banner header with burst, in the colour red and blue which portrayed the link with my pop/indie genre. I also had a main image on the front which I feel I styled well and thought about a focus point in the image to draw the reader in which also was in colour scheme of my music magazine cherry red. I placed a gold chain with red love letters into the girl’s mouth and made her pose and this made a good image I also chose all the clothes which my model wore.

I used ‘da font’ to find the right font that I was looking for and then I manipulated in onto photo shop to burst out of the page which again linked in with my title ‘burst’ I could do this because I had now had quite a lot of practice using the software and it was beginning to become easier.

With my advanced portfolio music poster and digipak, I also looked at many other music posters and digipak on the market. These allowed me to view the conventions I needed to rein act to make mine effective, they also gave me ideas and inspiration. My poster and digipak are light grey with a burst of lots of colour squeezed into font which is plain and bold, I did this because I feel it fit my genre and that it would intrigue the audience to have a look and buy it. I think I used a few conventions from posters and digipak but I did not use a main image of the artist to attract people I, instead used my intriguing font with colour in it which I think worked really well also.

I was inspired by the quote ‘The making of the new and the rearranging of the old’ (Bentley 1997) as this is what I have done across all three projects talked about above.

Describe how you have developed your skills in the use of digital technology for media production and evaluate how these skills contrivuted to your creatibe decision making.

In year 12 for my AS production, I was given the task to create a music magazine with a front cover, contents page and a double page spread. In year 13 for A2 production I was given the task to create a music video and a digipak and poster. To start working on these products I needed to do some pre- production research on similar products that I could reference in my work so that I could be creative when creating my own.

Digital technologies have had a huge influence on media production over the last few years since I've started studying I have learnt a lot about the benefits of using all these different media technologies. They in turn have had a massive impact on the quality of my finished products

For my As work I had to produce the magazine, it was my first time in using programs such as Photoshop but by creating a preliminary magazine this let me explore Photoshop further and I was then able to maximise my skills to be able to complete my actual coursework magazine. I also used websites such as NME, Google and clash to be able to see how my music magazine should have turned out. Whilst trying to find a magazine convention to follow I was able to deconstruct them in terms of their key conventions and add them to my magazine. When we started the course at AS we created something called Blogger, I have had no previous experience of blogger prior to this. I relied heavily on Blogger over both years of my A Level. I used it to record all of my research, planning and progress as I went along. At A2, I had developed an awareness of blogger and new technologies such as prezi, animoto and final cut pro which gave me the opportunity to be more creative in showing my work on my Blog.

 One of the key areas I developed my skills in was Photoshop. at the beginning of AS I had never used it before and so found it very challenging when it came to creating my pre-liminary magazine. You can see I had hardly any skills of Photoshop. However now my abilities in Photoshop are far more advanced and the creation of my A2 ancillary products appear drastically more professional. You can see this because I gained 20/20 from both my digipak and poster.

Final Cut Pro is the software I used to edit my music video. I had gained a small amount of experience on this after creating an animatic of my storyboard at the start of A2 however putting together my video footage was a slow process. After completing my draft video, I had become more time efficient; this allowed me to be more creative in my second draft as I could use tools on the software, such as adding overlaps of different shots, which let my creativity expand.

In conclusion, technological skills contribute greatly to the extent and variation in creative ideas, as they broaden your mind to the possibilities. However skills themselves do not instantly make you a creative person, but can be applied to allow creative vision.