Bricolage

Flight of the Conchords Homework

Flight of the Conchords from chazpowell28

Pluralism

Pluralism argues that there is no answer to anything.

Normative Pluralism - this is the acceptance of all narratives and the idea that no narratives are better than another.

Secondly, there is a kind of PoMo which is pluralist in the sense that it accepts different views, without denying that something is better than other things.

Analyse one of your coursework products in relation to genre

Genre is a conventional category that identifies pieces of music as belonged to a shared tradition of set convention. In a2 we created a music video of the Genre of our choice, we chose Indie/Rock. The reason we have genres is to be able to organise and categorise allowing people to create playlists or search for music quickly.

Theorist Richard Dyer 1973 said "Genres are pleasurable because they offer escapist fantasies into fiction worlds that remove the boredom and pressures of reality"
I feel it was important for the audience to feel lost whilst watching our video. The varied locations used in our video portrayed this sense of freedom and escapism our target audience wanted to get out of watching videos for entertainment.
Typical conventions of India style music videos would be things such as live performance videos which is shown in artists such as Ellie Goulding and bands such as the Vaccines.

Mise en scène is a key point in a Indie video artists have a 'look' and this then needs to be portrayed in my video.
For example in Brage Alphas video we styled him in hip, new, vintage clothes this gave him an Indie look which was a denim jacket with jeans and a casio watch - with his hair really messy and this gave him his 'trademark' look which was his hair!

Similarly Jonathan Schroeder 1998 Says "to gaze implies more than to look at… Relationships of power". This applies in my media video because the gaze is not only to apply to the male sex looking at the female sex, it can be applied both ways. Our music artist is male and attractive to look at for women so they think that they need a man like him and continue watching our video. Then men think that they can become him because he's cool and indie. He is a very desirable character. This makes my target audience become and feel like they have a relationship with my character.

Feedback from my peers was key to creating the right video for them or the target audience. As written before the typical conventions or indie genre videos are performance videos or star image videos. The main artists are Kate Nash Jamie T. This then helped me make my decision about the age and style of my star because of the expectations from my target audience

Overall, careful planning and consideration was carried out in order to make sure that our video met genre expectations. Our research and planning allowed us to learn and understand the generic conventions that we could use.

Meme

"The term "Internet meme" refers to a catchphrase or concept that spreads rapidly from person to person via the internet, largely through email, blogs, forums, social networking sites and instant messaging. The term derives from the original concept of memes, although it has come to refer to a much more narrowly defined category of cultural information. An internet meme is initially amusing, but overused to the point of exhaustion. Examples include Rickrolling, lolcats, "Leave Britney Alone", Nyang Cat and "All your base are belong to us"


Grumpy Cat is a nickname given to an angry-looking cat that rose to fame online after its pictures were posted to Reddit in late September 2012.


Grumpy Cat is owned by Arizona resident Tabatha Bundesen. The original photos of Grumpy Cat were posted to the /r/pics subreddit by Bundesen’s brother Bryan on September 23rd, 2012.

The Reddit post was instantly met with photoshopped parodies and image memes from others, reaching the front page with more than 25,300 up votes in the first 24 hours. The same day, three video clips of the cat playing indoors were uploaded to YouTube by Bundesen the same day.


Own Meme







Mash up

Define postmodern media with examples

           Postmodernism is the term given to the movement that includes taking the old and making the new. This is demonstrated through the use of intertextuality, self-reflexivity, bricolage, pastiche and parody. It is a cultural movement that came soon after modernism and is a term applied to a wide-ranging set of developments in critical theory, architecture, art, literature and culture which are characterised as either emerging from or superseding modernism

           Postmodern media often takes copy, transform and combine too far and end up supporting Jameson's theory of depthlessness. For example, the film ‘Apocalypse Now’ uses the music ‘Ride of the Valkyries’ to criticise US foreign policy, using the music to carry across racist connotations. British Gas however, have created an advert that uses a fast service and delivers this through playing the music and all the vans being lined up flying through the sky. The song has taken on too many shapes and people have used it in too many of the wrong ways that it has lost it's true racial meaning. British gas have now created a funny advert with a completely different meaning and people don't feel threatened by this.


           Post-modernism is in the R&B genre of music. Kanye West song Golddigga is copied from I got a Woman by Ray Charles, which was copied from It Must be Jesus by the gospel band The Southern Tones. This is the perfect example to define post modern media as it supports the idea that post modernism is a copy of a copy of a copy and that nothing is original. And that it can often lost its original meaning. The meaning of the song since the Gospel version has changed a lot, the meaning is completely lost. Postmodernism is then criticised for this and everything any body does now destroys the real meaning of anything which was once considered original. This is supported by Kirby Ferguson's 'Everything is a Remix' video series. Bridge Port Music, a company famous for suing artists that use samples in their music, they famously sued an artist for a less than 2 second ‘sample’ in the song 100 miles running This is an example of where post modern media can be thought to have no future, R&B artist rely on other artists 'beats' to create something new of there own. whilst researching Kanye West i found songs which he had sampled nearly all of the choruses and calmed them as his own. This is Postmodernism

Pastiche and Homage are used in postmodern media. Pastiche links with the idea of parody and how the original is mocked and becomes humorous. This can be seen in 'Hobo With A Shot Gun' this film was created from nothing, they had no idea of the film they were going to make so they ran a competition to find the best made video trailer, this then bought around hobo with a shot gun, this film was so terrible that the postmodern references are lost and the film which was trying to be bad to make it good now it's just bad that It creates bathos and the audience cannot take it seriously.

To conclude I have very mixed views on the idea of postmodernism as it can be used for what I feel is a good thing of re aranging the old and creating the new through other media texts, this then leaves me to believe that everything is a copy and nothing is an original.So as a whole postmodern media is a type of media that does not claim originality or indeed try to be original, but it thrives off of preexisting work and transforming it into something new.