Analyse one of your coursework products in relation to genre

Genre is a conventional category that identifies pieces of music as belonged to a shared tradition of set convention. In a2 we created a music video of the Genre of our choice, we chose Indie/Rock. The reason we have genres is to be able to organise and categorise allowing people to create playlists or search for music quickly.

Theorist Richard Dyer 1973 said "Genres are pleasurable because they offer escapist fantasies into fiction worlds that remove the boredom and pressures of reality"
I feel it was important for the audience to feel lost whilst watching our video. The varied locations used in our video portrayed this sense of freedom and escapism our target audience wanted to get out of watching videos for entertainment.
Typical conventions of India style music videos would be things such as live performance videos which is shown in artists such as Ellie Goulding and bands such as the Vaccines.

Mise en scène is a key point in a Indie video artists have a 'look' and this then needs to be portrayed in my video.
For example in Brage Alphas video we styled him in hip, new, vintage clothes this gave him an Indie look which was a denim jacket with jeans and a casio watch - with his hair really messy and this gave him his 'trademark' look which was his hair!

Similarly Jonathan Schroeder 1998 Says "to gaze implies more than to look at… Relationships of power". This applies in my media video because the gaze is not only to apply to the male sex looking at the female sex, it can be applied both ways. Our music artist is male and attractive to look at for women so they think that they need a man like him and continue watching our video. Then men think that they can become him because he's cool and indie. He is a very desirable character. This makes my target audience become and feel like they have a relationship with my character.

Feedback from my peers was key to creating the right video for them or the target audience. As written before the typical conventions or indie genre videos are performance videos or star image videos. The main artists are Kate Nash Jamie T. This then helped me make my decision about the age and style of my star because of the expectations from my target audience

Overall, careful planning and consideration was carried out in order to make sure that our video met genre expectations. Our research and planning allowed us to learn and understand the generic conventions that we could use.