Define postmodern media with examples

           Postmodernism is the term given to the movement that includes taking the old and making the new. This is demonstrated through the use of intertextuality, self-reflexivity, bricolage, pastiche and parody. It is a cultural movement that came soon after modernism and is a term applied to a wide-ranging set of developments in critical theory, architecture, art, literature and culture which are characterised as either emerging from or superseding modernism

           Postmodern media often takes copy, transform and combine too far and end up supporting Jameson's theory of depthlessness. For example, the film ‘Apocalypse Now’ uses the music ‘Ride of the Valkyries’ to criticise US foreign policy, using the music to carry across racist connotations. British Gas however, have created an advert that uses a fast service and delivers this through playing the music and all the vans being lined up flying through the sky. The song has taken on too many shapes and people have used it in too many of the wrong ways that it has lost it's true racial meaning. British gas have now created a funny advert with a completely different meaning and people don't feel threatened by this.


           Post-modernism is in the R&B genre of music. Kanye West song Golddigga is copied from I got a Woman by Ray Charles, which was copied from It Must be Jesus by the gospel band The Southern Tones. This is the perfect example to define post modern media as it supports the idea that post modernism is a copy of a copy of a copy and that nothing is original. And that it can often lost its original meaning. The meaning of the song since the Gospel version has changed a lot, the meaning is completely lost. Postmodernism is then criticised for this and everything any body does now destroys the real meaning of anything which was once considered original. This is supported by Kirby Ferguson's 'Everything is a Remix' video series. Bridge Port Music, a company famous for suing artists that use samples in their music, they famously sued an artist for a less than 2 second ‘sample’ in the song 100 miles running This is an example of where post modern media can be thought to have no future, R&B artist rely on other artists 'beats' to create something new of there own. whilst researching Kanye West i found songs which he had sampled nearly all of the choruses and calmed them as his own. This is Postmodernism

Pastiche and Homage are used in postmodern media. Pastiche links with the idea of parody and how the original is mocked and becomes humorous. This can be seen in 'Hobo With A Shot Gun' this film was created from nothing, they had no idea of the film they were going to make so they ran a competition to find the best made video trailer, this then bought around hobo with a shot gun, this film was so terrible that the postmodern references are lost and the film which was trying to be bad to make it good now it's just bad that It creates bathos and the audience cannot take it seriously.

To conclude I have very mixed views on the idea of postmodernism as it can be used for what I feel is a good thing of re aranging the old and creating the new through other media texts, this then leaves me to believe that everything is a copy and nothing is an original.So as a whole postmodern media is a type of media that does not claim originality or indeed try to be original, but it thrives off of preexisting work and transforming it into something new.